March/April 2014 – Issue 2

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The time value of social currency

When it comes to telling your story, there’s no shortage of available platforms and many are free.  It’s crucial to invest the time and be “all in” to make optimal use of social media.  Joe Pulizzi, author of Epic Content Marketing, how to tell a different story, break through the clutter, and win more customers by marketing less, recommends using these five categories:

  • Social networks such as Facebook, Twitter, Google+, and LinkedIn
  • Video channels such as YouTube and Vimeo
  • Photo-sharing sites such as Instagram and Flickr
  • Online communities such as Pinterest, Foursquare, and Quora
  • Niche content sharing sites such as Tumblr, StumbleUpon, and SlideShare

Posting on a regular basis and engaging with your target audience are the keys to developing a following.  Relationship marketing is more of a marathon than a sprint; it requires stamina and planning to stay in the game.  The same can be said for lead management, a topic of continuing interest at Blindbid.

O’Hare described Blindbid as a lead generation company committed to being on the cutting edge of innovation, adding, “Our future plans are to enhance our operations by simplifying the funding submission process for small business merchants, funders, and brokers to make the process faster and more efficient.”

Blogging rights

There’s no shortage of thought leadership in the alternative financing blogosphere where merchants, brokers, and entrepreneurs can find practical advice on everything from funding to best practices and advanced data analytics.

Reading the Lendio blog and watching CEO Brock Blake on YouTube personalizes the brand and accelerates trust.  When asked how he wanted people to think of Lendio, Blake responded:  “We work with everyone in the industry.  We want customers to have a great experience and feel that we’ve helped them make the right match. We want lenders to think of us as a partner that helps them grow, acquire new customers, manage prospects, and close more loans.”

Total Merchant Resources’ star turn in Shark Tank Episode 509 was a rare opportunity to watch Jason Reddish and Val Pinkhasov position themselves as “mini sharks” and provide a high-level overview of their business.  Their ease under pressure and negotiating skills earned them a deal with Mr. Wonderful and national attention that’s contributing to their steadily growing franchise.

Total Merchant Resources Shark Tank“Being on Shark Tank was a great experience,” Reddish commented.  “It’s been a blast working with Mr. Wonderful because Kevin really gets us.  Having him on our team is helping to raise awareness not just about TMR but our industry in general.  There are some negative perceptions of our business; people don’t always understand what we do.  We’re here to help.  We don’t sell money and when we meet with business owners it’s a consultation, not a sales call.  Total Merchant Resources is a trusted name in the industry and we follow through on our promises.”


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