[HeatherF]

Well at least this is something that everyone has to be careful with and we can all learn from: Never use the term "loans" or "lending" or "lender" when you are referring to merchant cash advances.

I know that one funder (Elevate) has their emails combed server-side to prevent anyone in the firm or their clients or their brokers use any of those terms, and they will actually correct someone if they do.

You are correct, Elevate partners with Performline to monitor all email exchanges and we record all calls to make sure that if the word "loan", "lend", or any other term that can lead to be construed as loan product. But we do go further than that and spend our time educating merchants and our partners alike on the usage. From our welcome calls, to our signatures stating what product elevate provides, and our bi weekly notices to merchants that they can have their payments adjusted as it is contractually with in their right. As you know Elevate is transparent in everything we do to provide the best experience for all but most important so that the small business owner is aware and fully knowledgeable in the product Elevate provides.