[MCAVeteran]

I disagree that ISos or brokers have no skin in the game. The cost to acquire an account falls on the marketing and overhead expenses of the broker so the funder can acquire a new customer and monetize on it on renewals. That customer has to be created and the brokers since inception have provided millions upon millions of dollars to funders in revenue while spending their dollars marketing and closing deals (time is money and closing deals take both). A customer does not magically appear. If the average mca is 25k for example and you make 3 points only you are making $750 per unit. How do you make money doing that? Is it just you and a website with internet lead aggregation? Who's closing the deals? Are the funders giving you marketing or sponsorship fees to do this for them? You are not going to capture all of the market with your site. Maybe you do squeeze a few larger ISos out with that model but ppc seo is only one method of marketing and plenty of deals close daily through relationship selling.

[JayBallentine]

That customer has to be created and the brokers since inception have provided millions upon millions of dollars to funders in revenue while spending their dollars marketing and closing deals (time is money and closing deals take both). A customer does not magically appear. If the average mca is 25k for example and you make 3 points only you are making $750 per unit. How do you make money doing that? Is it just you and a website with internet lead aggregation? Who's closing the deals? Are the funders giving you marketing or sponsorship fees to do this for them? You are not going to capture all of the market with your site. Maybe you do squeeze a few larger ISos out with that model but ppc seo is only one method of marketing and plenty of deals close daily through relationship selling.

There are a ton of interesting questions here... You remember how Facebook started? It started as this thing at Harvard that was pretty cool. Just a class listing, a photo, and a poke. But it was enough to get people hooked. Then they went to another Ivy league, and then another. 10 years later they're spending $21 billion on acquisitions! (What'sApp + Oculus) in the same year.

A class listing at Harvard, a photo, and a poke. 10 years later, they're buying companies for billions.

Point being... You don't START with your end game, you iterate your way towards there.

Let's not even talk about Buynance. Lets talk about Fundera. You really think they raised $3.9M to be a lead generator for CAN + OnDeck when investors expect a 10x return? You really think the guy who shipped and sold Skype (CEO of Fundera) dove into this space to be a lead generator for CAN and OnDeck?

Let's pretend Buynance fails. You're gonna bet that our competitors (Fundera) raised $3.9M in a series A to make $750 per lead and that's it?

Come on man. Is this story every going to be written?

"Jared Hecht, shipped and sold Skype for billions and ultimately started Fundera to become the most super reliable lead generator for CAN + OnDeck Capital."

Think about this kind sir...

What are guys really up to here???

If you surround yourself around the people we're exposed to everyday you'll see guys think and EXECUTE on levels beyond comprehension.

There is a $462 billion market oppty at stake here and you'd be less than wise to take anything any tech company is doing at face value.

Case in point...

GOOGLE 411. Remember that? Folks thought Google was trying to get into the listings business. IT WAS A SMOKE SCREEN.

They used all that voice data to power their voice products today...

It's levels to this stuff my man... levels.