It depends on the time and effort put into the file. If you are getting the merchant a collateral loan (WBL) you should pull a fee because a deal like that takes some time to fund, and also the stipulations that are required. As stated above, if you are making a decent amount on the file, there should be no need to pull a PSF Fee.

Lender's these days are making the funding effortless by doing more homework on the merchant on the backend.