This is what actually happened (and not what GulfCo omitted),

GulfCo requested contract at 3:29pm on sept 29 and one was sent to him at 5:10pm on the same day. The next day GulfCo sends us demanding we increase the offer after presenting us another contract from another lender. Our policy is not be shopped around especially after the ISO has requested the contract. GulfCo then sends us a response (via strongman tactic) to match the amount and rate or he would get it funded with the other company. We refused to negotiate with him....and this is why he's here.

The bottom line is GulfCo has developed a consistent pattern of shopping deals even after he received a contract to other lenders (as indicated by credit pull on the merchant) prior to funding, he consistently pits one lender against another (aka mercenary) even after he stated he wanted to establish a good relationship with us, has tried to get us to fund 2 fraudulent deals when it was very obvious the nature of the merchant, and lastly, Michael was not truthful about his claim: We gave him 8 approvals (over the period) which he only requested 3 contracts (2 of them were of fraudulent nature). Not the type of broker who communicates clearly nor values good relationships with their lender.

New Era Lending has a reputation on giving quick solid offers and funding quickly with brokers that value a lender that is flexible and reasonable; we are proud of that reputation. We have other referral partners and brokers that have a completely different experience than him and enjoy working with us. At the end of the day, we know time is a valuable component and it means making or losing money to brokers. We help our brokers make money.