the theme of who owns the merchant keeps coming up and I think a lot of isos slowly become their own funding company because they want to assert that control over their merchant. The more parties you share control with, the less that merchant is yours. You'll never need to worry about the funder selling off your portfolio, reassigning it, or soliciting it if you are the funder. good read overall. you kind of poured your heart and soul out there directlender lol.