Quote Originally Posted by Franklin View Post
If they apply it properly, this is totally a growth hack. There're about 5 -7 steps they need to do correctly. It's not about just saying we do business with Kevin O'Leary. They have to be more subtle and see themselves the way the customer will see it, then re-broadcast that message back to them.
They don't have to say anything. Kevin O'Leary is advertising for them:

kol.jpg

More than 40,000 businesses apply to be on Shark Tank and the show gets nearly 7 million viewers per episode. Look up Kevin O'Leary and you find IOU Central's name right there...

This will generate thousands of leads a week.