The business is interesting, the weird part of the deal was I told the owners to walk away from the deal. At the time they were doing about $3mil in revenue and growing quickly. I was hired as their advisor to seek capital for marketing/growth. They did not want any debt on their books so we entertained equity partners. They were offered $3Mil for a 30% equity ownership in the business from a Family Office who had an investor that was one of the larger distributors in the industry. After a few negotiation, I advise they walk away, obtain small LOC to help with cash flow, an grow the business on their own. Fast forward 8 years.... $100Mil business that sold for 10x revenue. They kept their ownership throughout the entire lifecycle of the business. My comp was cash for advisor fees/success fees with a tiny equity kicker if I kept the cash fees low.
Sometimes the best deals are the ones you walk away from.......