[Karen37a]

I cant argue with what he said. A 3rd party cold-caller isn't going to have Kabbage's best interest at heart. Kabbage has built a brand, so much so that they're often the first place small businesses look for a loan before they head to MCAs. I'd imagine nearly all of their leads are inbound.

West

3rd party cold callers bring a qualified lead or merchant INTO a company, once the merchant is with that company the product and customer service speaks for itself.

The 3rd partycold caller is in no way shape of form allowed to "represent" the funder, theyare to find a qualifed potential merchant and if its an Iso, we are technically turning over "ownership" of that merchant to the funder...the funder owns them with non compete agreements and tortious interference agreements.

People understand the difference between outside "isos" and inside sales forces

Same with Seo...if you get a lead you are not "tarnishing" anyones brand by following up and then choosing which funder you are sending the deal to

its absurb