[Franklin]

Good Info - If I'm understanding your research - A well optimized site can expect 10-15 clicks to convert to a lead.

10 clicks at the low end of PPC - $13.00 x 10 = $130 per Lead?

Yes, at the low end on average. However, that's only part of the story, it's not the true cost it's more the "Opt-In" cost, since they won't all be valid leads.

The real numbers look more like this:


100 leads
$13 per click
10 clicks per lead (Top optimized site)
$130 per lead




$13,000 budget

40% qualified leads

40 qualified leads

$325.00 per lead
50% are cash advance

20 leads
$650 per cash advance lead

80% give a package

16 qualified packages

$812.50 per package

33% Fund
5.28 Deals Funded




$184,800 Funded Amount

$18,500 in Gross commission
$7,300 in Renewal Commission over next 4-8 months

$26,000 in Gross commission on a $13,000 Budget

If you offer additional funding products, that number will double and sometimes triple, especially
with asset/commercial based deals.

$52,000 in Gross commission on a $13,000 Budget











www.UccRadar.com