Opening up an iso shop. Have a list of lenders but when it comes to leads I'm torn. Meridian has the worst reputation i know. No offense to them and I'm looking at lexicon data or and online marketing campaign. Also I can't decide whether I want to call out or pay for qualified leads or just rely on the online marketing. Anyone out there with any recommendations or what works best in your experience? If your recommending your own lead source it's going to be hard pass.