Ok, here goes. Been in the game a long time had to rebuild my salesforce crm.

interested client - leads are pushed from marketing system to CRM done by API

1. Rep then changes new lead to lead stage app out - link sent via email and SMS to the website where the web app is located, the client fills out the app. "email open" is saved in CRM, so rep knows as well. Preferably we know the annual revenue before sending the app, "stated revenue" section is filled out to organize by annual rev quality

2. partially incomplete apps are saved in CRM - rep is notified and client is emailed, a partial app is saved, they can pick up where they left off - drip campaigned to complete.. Partial apps are more common than expected.

3. complete application in - the client can bank link or upload their statements or do neither via the web application.

4. app in - lead stage moves from app out to app in - rep is notified and if bank statements are attached or linked its saved in CRM, the client is notified via email and SMS

5. Bank statement request stage - email and SMS sent the client for bank statement if not already done so. drip the client in the event its not completed. Also, we can email a link to complete the bank lining process once app is in. * credit report is no longer pulled - too costly and reps didnt bother looking. Added tax liens and bankruptcy to the web app as a replacement as thats a bigger concern vs credit score. Also added # of open biz loans.

6. APP n Banks in stage - underwriting team then takes the file and is notified - verifies annual revenue or monthly deposit volume by a. drag and drop to OCR reader that extracts banking data by month (costly by fast) b. or manually done

7. Submit the file to Lenders via email within CRM or API depending on the lender.

7b. an idea that we had was create a filter that would choose which lender to choose and auto sends once app/banks were in the system. This is more complicated as u have to add each lender's criteria and its not that simple.
7c. idea - create a quote calculator that would give an "estimate offer" of what the client would qualify for and "soft pitch" a potential offer so as to reduce the number of submissions that go unfunded.

Feedback, suggestions, improvements? It's salesforce, yes its pricey, yes a developer becomes your BFF.