Consistency , Honesty and not pushing nonsense! We have many isos that just send deals to all funders and always ask for exceptions and dont close. Funders want to fund without having to run in circles for no reason. As a funder, we like helping our isos succeed but we find many isos don't care and like to spin wheels for no reason without even talking to the merchant. The # 1 asset we have in life is time! We also like isos who dont double, triple and quadruple fund clients and then put the client on a reverse.
Also we love isos who dont pitch the client a Term loan in 30 days if they show good payment history on the advance. If yall only knew how many time we here of clients getting caught on that lie. SMH