Just snooping into the video they have featured of the keynote on their site. Their copywriters are constantly raising the the bar... Absolutely incredible intro video.

"While others are distracted by the new
you focus on...
the significance of a whole new take...
Relentless optimism is what moves the world forward...
So keep seeing things differently...
Keep trusting there is always another way...
A better way...
A bigger way...
One that lifts up humanity..."

yes there is...