Quote Originally Posted by JayBallentine View Post
This model is proving to be an abject failure for the folks who hired another big name celebrity to endorse them. I can't see this turning out any different. The only winner here will be Kevin O"Leary. IOU got sharked out!


If they apply it properly, this is totally a growth hack. There're about 5 -7 steps they need to do correctly. It's not about just saying we do business with Kevin O'Leary. They have to be more subtle and see themselves the way the customer will see it, then re-broadcast that message back to them.