OH man this is INTERESTING! The APR must be PROMINENTLY DISPLAYED on the LANDING PAGE with the same size text! That means it can't be tucked away at the bottom in a small font or on another page. IT HAS TO BE RIGHT THERE! It also says something about disclosing your collections practices. That's kind of weird I thought. Closing fees must be stated as well. Imagine that?

I just Googled short term business loans and clicked some ads to check out some of the existing landing pages. Some companies that will have to make serious changes to their landing pages:
American express
Lendio
HSBC
Forward Line
Bank of America
Swift Capital
And basically every cash advance company and lead generator...

Will being B2C get everyone off? I guess we will have to wait and see. I also wonder what Google will do to verify these figures. It will only take one company to claim they offer 4% APR merchant loans to ruin everyone else competitively if their real #s are up.