[jotucker1983]

Agreed. The little guy is already getting pushed out though John. Without a large marketing budget and the wherewithal to risk that capital in the hopes of gainful ROI, these little shops are dropping like flies. Outbound telemarketing is becoming less and less effective, and UCC's, forget about it. Inbound marketing (across all industries) has become the standard. Qualified applicants want to be empowered, to choose, to pick up the phone and call the broker/lender of their choice.

Telemarketing was very effective 10-20 years ago because information was not readily available. Some businesses simply did not know where to go to obtain capital or financing, and inversely, brokers had a more difficult time marketing to these businesses. I mean, before VOIP, you needed a phone system and an office space to run a sales floor, and that could be $10,000 alone just for the setup, plus a very hefty landline phone bill and long distance charges.

Now, to have an ISO, you can literally be set up for $100. Website, phone, email, and fax. And if you are clever enough, professional voice-overs and testimonial videos for a few dollars more. You can appear to the unknowing consumer on the other end just as legitimate as On Deck or CAN Capital with a few bucks and a day of setup work.

The real power is getting the qualified people on the phone and closing the deals. And that takes money. These little shops don't have it, and are spinning wheels. 90% wont make it past a year, with 90% of the remaining 10% out of business before the end of year 2.

I agree 200% lol!