[jotucker1983]

I agree that calling UCCs is a rough business and I would certainly never advocate cold calling from the Yellow Pages. That's why I do neither. My company has a different value proposition to offer merchants compared to the other ISOs here so my pitch is very different. Cash advances and business loans only comprise 20% of my company's revenue. The rest comes from assorted business services (website development, SEO, brand management). I've found a niche that works well for me and that gives me a leg up on your average cold calling MCA broker.

Archie, well buddy we are technically saying the same thing for the most part lol.

You are using completely different marketing strategies (from leading in with different products to using different channels/mediums) than the bulk of reps out here calling out of the Yellow Pages or calling UCC data pushing "working capital". This is the same recommendation I'm making.