[MCNetwork]

I don't know, you seem to have some sort of tic where you admit that many things work, right before retreating to the same insistence that things don't work.

Because while those things "work" (in terms of getting new clients) to some degree, very few of them are actually worth pursuing by smaller ISOs. Half of those campaigns will give you a negative ROI (you know how much a billboard in a major city costs??) and the others will provide too few leads on their own for an ISO to survive comfortably. Cold calling still provides the highest ROI because you're really just paying for sweat equity. White hat SEO is important but it's a longer term play and not something to rely on for consistently good lead flow. Rather it's usually just one smaller component of an ISOs overall marketing strategy.