[MCNetwork]

Lots of things work in this industry. Cold calling, mailers, SEO, PPC, co-marketing and joint ventures, referral relationships, outsourced telemarketing, television, radio, print, ISO recruitment, network marketing, feet on the street and billboards just to name a few. You just have to pick the channels that give you the most bang for your buck and optimize the hell out of them. For Karen37 and many others, cold calling yields the best results. No one can question that it is the least expensive channel by far. To each his own.