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02-26-2017, 09:36 PM #101
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Who said anything about cost per click? High quality white hat SEO costs..... nothing.
Say it again: NOTHING.
If you are capable of putting together effective long tail SEO you will rank within months. And all it takes is high-quality content and elbow grease.
Like I said, it's 2017. If you're considering buying a car, do you wait around for a cold-caller, or do you use the internet to search? And where are things trending more and more everyday?
Do as you wish. Just understand when people say "the only way to market is the way we've been doing it for 10 years" are people that miss the boat when disruption happens.
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02-26-2017, 09:46 PM #102
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White hat SEO in the hyper competitive MCA/business loan industry will take 12 to 18 months to rank properly. Hell, it takes 6 months for a new site just to get out of Google's sandbox. Even then, once you rank most of your clicks will still be from start ups. Just don't give up your full time job if you'll be relying on leads from white hat SEO.
Last edited by MCNetwork; 02-26-2017 at 09:49 PM.
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02-26-2017, 09:50 PM #103
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Maybe it took 18 months for you. And maybe your SEO led to people seeking startup financing. But that just means you weren't/aren't doing it right.
As for white hat SEO being competitive, sure. Which is why long tail SEO is so important: it represent the majority of searches and isn't nearly as competitive.
But how competitive in cold calling? And it's competition for an extremely small slice of the business loan market.Last edited by WestCoastFunding; 02-26-2017 at 09:53 PM.
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02-26-2017, 09:59 PM #104
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Cold calling is extremely competitive. This is sales after all. What did you expect? If you don't have a competitive bone in your body, sales is not for you. Stick to your white hat SEO. There are many six figure MCA cold callers out there who would show you what is possible in this industry if you just roll up your sleeves and work hard.
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02-26-2017, 10:06 PM #105
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No one disagrees. This was about Karen stating that cold calling, and only cold calling, works. And nothing else. I disagreed with her. Feel free to continue dialing away.
But it's nice to see that you've moved-on to providing lectures about the grit needed for competition, immediately after a diatribe in which you complained about SEO being too "hyper-competitive". Incredible consistency.Last edited by WestCoastFunding; 02-26-2017 at 10:12 PM.
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02-26-2017, 10:20 PM #106
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Lots of things work in this industry. Cold calling, mailers, SEO, PPC, co-marketing and joint ventures, referral relationships, outsourced telemarketing, television, radio, print, ISO recruitment, network marketing, feet on the street and billboards just to name a few. You just have to pick the channels that give you the most bang for your buck and optimize the hell out of them. For Karen37 and many others, cold calling yields the best results. No one can question that it is the least expensive channel by far. To each his own.
Last edited by MCNetwork; 02-26-2017 at 10:24 PM.
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02-26-2017, 10:25 PM #107
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02-26-2017, 10:30 PM #108
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I was just debunking your claim that white hat SEO is your solution for success. I know that it's nonsense because I've actually been working on it for years with various ISO's and I've seen how it became less effective over the years. I've always been a strong believer of cold calling and that's why I jumped to Karen37's defense.
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02-26-2017, 10:32 PM #109
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duplicate post
Last edited by MCNetwork; 02-26-2017 at 10:35 PM.
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02-26-2017, 10:41 PM #110
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02-26-2017, 10:42 PM #111
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Lol ok
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02-26-2017, 11:03 PM #112
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I don't know, you seem to have some sort of tic where you admit that many things work, right before retreating to the same insistence that things don't work.
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02-26-2017, 11:31 PM #113
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Because while those things "work" (in terms of getting new clients) to some degree, very few of them are actually worth pursuing by smaller ISOs. Half of those campaigns will give you a negative ROI (you know how much a billboard in a major city costs??) and the others will provide too few leads on their own for an ISO to survive comfortably. Cold calling still provides the highest ROI because you're really just paying for sweat equity. White hat SEO is important but it's a longer term play and not something to rely on for consistently good lead flow. Rather it's usually just one smaller component of an ISOs overall marketing strategy.
Last edited by MCNetwork; 02-27-2017 at 01:01 AM.
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02-27-2017, 04:28 AM #114jotucker1983Guest
On UCCs? Today? I would have to disagree. $900 - $1,200 range on average is where I'll put it.
Archie, please break down the numbers (realistically) on how two guys generate $250,000 in revenue off of a 10,000 list of UCCs today? Even if you work with the D lenders that do nothing but stack, stack, and stack, that's still not possible on today's UCC lists.
How many of these $7,500 12 point advances are you selling to UCC lists today? You would need to sell at least 275 of them. Is that what you're doing?
- Cold calling out of the Yellow Pages, is the worse marketing strategy that any Broker can utilize today. Completely horrible. For every 600 dials you make, you are lucky to get 20 interested merchants. Of those 20 interested merchants, you are lucky to convert 4 applications. Of the 4 applications, 2 are approved, of the 2 approvals you get 1 close. 600 dials to get to 1 close, the rep would burn out, which is what MOST of them are doing following this strategy. Don't take my word on it, just look at the industry Archie.
- UCCs are also horrible. I broke the numbers down earlier.
I would love to see you and Karen break down your assertions with actual, real, production numbers. Not just the usual Zig Ziggler/Tom Hopkins sales "lingo" about how cold calling out of the Yellow Pages is going to make you a millionaire, or pounding through ineffective UCC data (that everybody is calling on and where most leads are stacked to hell with NSFs everywhere) is going to make you $250,000.
The numbers you and Karen are throwing out are just completely unrealistic, thus, I would love to see estimated production breakdowns.
Now, with that being said, there are productive/profitable marketing strategies left today, but I can assure you that UCC data and Yellow Page cold calling are not one of them.Last edited by jotucker1983; 02-27-2017 at 04:34 AM.
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02-27-2017, 06:23 AM #115
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I agree that calling UCCs is a rough business and I would certainly never advocate cold calling from the Yellow Pages. That's why I do neither. My company has a different value proposition to offer merchants compared to the other ISOs here so my pitch is very different. Cash advances and business loans only comprise 20% of my company's revenue. The rest comes from assorted business services (website development, SEO, brand management). I've found a niche that works well for me and that gives me a leg up on your average cold calling MCA broker.
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02-27-2017, 07:24 AM #116jotucker1983Guest
Archie, well buddy we are technically saying the same thing for the most part lol.
You are using completely different marketing strategies (from leading in with different products to using different channels/mediums) than the bulk of reps out here calling out of the Yellow Pages or calling UCC data pushing "working capital". This is the same recommendation I'm making.Last edited by jotucker1983; 02-27-2017 at 07:28 AM.
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02-27-2017, 11:36 AM #117Karen37aGuest
# 1 West
I never said that cold calling and only cold calling is the only thing that works. You lie again . YOU said that cold calling doesn't work.Even a blind squirrel can find a nut in any method.
You can walk into a bar to have a drink and some drunk crying in his beer says he needs money for his business for inventory BUT THAT IS NOT THE MOST EFFECTIVE WAY TO GET CLIENTS.
Most importantly you cant have a huge team teaching them to walk into bars to find clients.Or doing costly lead generation programs that take months to cultivate.( and for low % returns )
If Seo was the end all be all of everything THEY WOULDNT NEED ISO's, they would have their it team get leads , or tv commercials..poof done
Stop being stupid already, you are showing that you are a 1 man shop or feed leads at 1% to your underlings
** the best way for new people or most people to do business is to pick up the phone, whether you like it or not
unless you are the one selling the seo system or book on seos and avoiding cold calls
# 2 I agree with MCNetwork and he is great in salesLast edited by Karen37a; 02-27-2017 at 06:40 PM.
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02-27-2017, 12:12 PM #118
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02-27-2017, 12:14 PM #119
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02-27-2017, 12:16 PM #120Karen37aGuest
I have a computer science degree from the 80's from an actual college. Not taking a seo course like you then spouting the benefits of it all over the net to newbies. Again go try your degrading tactics. on your wife , gf or gay lover
"Seo system" was a joke about you thinking you have the answers to things.
Anyway...go make a saleLast edited by Karen37a; 02-27-2017 at 12:18 PM.
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02-27-2017, 12:20 PM #121Karen37aGuest
Last edited by Karen37a; 02-27-2017 at 12:25 PM.
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02-27-2017, 12:41 PM #122
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02-27-2017, 12:45 PM #123
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02-27-2017, 01:29 PM #124jotucker1983Guest
Guys these constant back-and-forth bickering matches do absolutely nothing in terms of productivity.
Can we get back to the actual discussion of strategic marketing and planning? That's a productive discussion that benefits everybody watching.
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02-27-2017, 01:58 PM #125Karen37aGuest
I agree John
Now I will move on...Sales to close,brokers on my team are dialing and closing as well.
Big Month coming up $$$$$$$
March is a great month for closing sales...
Make this the best months of your lives !Last edited by Karen37a; 02-27-2017 at 02:11 PM.
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