Just a quick and dirty breakdown...


1. SEO Marketing
Requires initial investment of time, some capital, and knowledge. The 'knowledge' part is the kicker as you
have to be able to stay abreast of Google's constant algorithm changes. Social media plays a part now in ranking and many previous strategies were wiped out/are being wiped out. Once you get top rankings, the next battle is staying there, which means a consistent steady outpouring of capital and work, writing content for search engines, writing content for users, and writing content for one more factor....



2. Email blasts
You need to blanket a large volume of businesses with your message, repeatedly, or
target small volumes in a specific industry with a targeted message. Don't blast to too many bad email addresses or your you'll have too high a bounce rate and risk your server, links, domain, IP address, getting blacklisted. Specialization is key.



3. Drip marketing
Works well when you have a group of email addresses that you know their interests and you cater your message to their interest first, then your pitch. If you do it with addresses with no previous relationship, your spam score will increase as they label you and your messages will stop being delivered.


4. Mojodialer/Cold Calling
Tried and true method which most funders say gives the most consistent rate of return. Usually it's compared to unsuccessful marketing campaigns however, so results or generally skewed, but favored because it's more predictable. Requires a lot of labor and good data to call. You will get deals, but you'll generally have a revolving door of workers until you get some superstars (and even they get burn out sometimes).
Works best using inexpensive openers who truly enjoy being on the phone.


5. Direct Mail
Takes a longer time to see results, as you can get calls 2 months after a campaign is done, and works best when run a number of consecutive mailings after each other. Can be scary because it can be costly, and without large consistent outlays of mailing blasts, results can be very hit or miss. You will get calls but they may all be desperate time wasters. Does yield a good rate of return over time.


6. Voice Broadcasting
Difficult to do and can be expensive. In theory it's great because you're getting an owner on the phone right now who indicated they want money, so that's candy to a great salesperson, but there are critical flaws that usually result in a lack of success. Market saturation creating indifferent to irate merchants, lots of "take me off the list", and "not interested" requests, knapsack, jelly bean, or bedroom start ups, and merchants that only respond because they have 30 inquiries last month and you are their last dying hope. Also, many successful merchants won't do business off a cold call, and a lot are never even present at the business. IVR's help with getting more interested qualified owners, but their sales volumes are still generally small.
* This is my favorite type of marketing because when done correctly, does lead to hot, qualified, and hard to reach merchants over the phone, with an excellent CPL.



7. "Turn & Burn" landing pages/websites
Can be an inexpensive method of generating leads if you can get the site up quickly and inexpensively. Expect over 60% and close to 80% of leads to be startups. You do need to know how to make pages convert visitors and compel them to opt-in. You can utilize lots of inexpensive tools to drive traffic facebook, linkedin and other social media. Usually takes time and energy to build up before you see any results, and you need to target less competitive keywords and traffic streams. You can move faster by using PPC, but that can be an expensive war of attrition (that Google wants to see) if you don't know what you're doing. Even if you do know, there's a lot of competition, driving up the prices.


















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