[cardinalequity]

Why do ISO's lie and say they are direct funders when they aren't. I have a number of ISO's that send deals to me and they all know I am not direct. Why lie market yourself for what you are, if you can get deals done for people that they can't do on their own they will still send you files and will appreciate the honesty. Some ISO's can get deals done that other ISO's cant some banks trust some ISO's more then others. In some cases a particular bank is just not taking new ISO's. There is nothing wrong with co-brokering deals if another ISO can do something you can't.. Be honest in the end you will fund more deals

Because apparently people don't realize that doing business the right way pays off in the long term. Many short term thinkers in the space.

[J.Celifarco]

Because apparently people don't realize that doing business the right way pays off in the long term. Many short term thinkers in the space.

agreed