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01-18-2017, 11:41 AM #11
- Join Date
- Jul 2015
- Posts
- 1,202
And as far a brand value goes, assigning a value to that is almost impossible in this industry. The brand is valuable in relation to ISOs not the end client. (besides happy renewing merchants) Plus a great many deals were spoon fed by Wells Fargo. So I'd first like to know how many businesses in the portfolio came from them and look into how they performed as a subset.
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