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11-15-2016, 09:31 PM #1
- Join Date
- Oct 2016
- Posts
- 11
New Websites
Interesting thing I noticed recently, the 3 major MCA players keep changing their website every few months. OnDeck, CanCapital and Kabbage. The new trend is to eliminate a lot of fluff and use mega circles and boxes instead of small detailed design. I wonder if their conversion rates are growing because of these changes. CanCapital was always designed to be a conversion machine, but the other two are following the same trend now.
Always keep looking out!
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11-16-2016, 09:29 AM #2
- Join Date
- Sep 2012
- Location
- New York, NY
- Posts
- 1,780
Those sites have become optimized to become standard sales funnel landing pages. They represent a new web aesthetic. Simple, clean, user-friendly designs with a clear call to action (in this case, obtaining a free quote). The major players don't use long, wordy text anymore because they realize that less is more.
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11-16-2016, 09:39 AM #3
- Join Date
- Oct 2016
- Posts
- 4,318
Save the words for the blogs. No one comes to a homepage to read. This is a 140 character world now. They literally go by optics and ease of use. All about getting them to fill out the application or make a phone call.
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