[Sean Cash]

so your saying for now, they earn their 1-3 point origination fees paid direct by lenders like your site, and, its a smoke screen to lend directly one day along with brokering? i.e. lendio?

funderas site states these are the companies they refer business to (but not limited to), which means the funders in house sales are doing the closing of the sale-

ODC/CAN/Funding Circle/Celtic Bank/Fundation/SmartBiz SBA

Lendio's business model isn't about lead gen, brokering, or funding. It's about creating a technology they can license to banks and other lenders based on years of research and millions of data points. Lead generation is an early byproduct of that goal.