[MCAVeteran]

I disagree that ISos or brokers have no skin in the game. The cost to acquire an account falls on the marketing and overhead expenses of the broker so the funder can acquire a new customer and monetize on it on renewals. That customer has to be created and the brokers since inception have provided millions upon millions of dollars to funders in revenue while spending their dollars marketing and closing deals (time is money and closing deals take both). A customer does not magically appear. If the average mca is 25k for example and you make 3 points only you are making $750 per unit. How do you make money doing that? Is it just you and a website with internet lead aggregation? Who's closing the deals? Are the funders giving you marketing or sponsorship fees to do this for them? You are not going to capture all of the market with your site. Maybe you do squeeze a few larger ISos out with that model but ppc seo is only one method of marketing and plenty of deals close daily through relationship selling.