[Michael I]

I think there's more upside with this as a selling point upfront than downside on the back.

An offer letter that says here's your 12 month rate compared to a competing offer. If your sales boom and you payoff early the implicit rate is higher but you'll have had a great ROI. If things don't work out as well, no worries, you'll get to pay it down over a longer term and the implicit rate is lower.

How about broker commission? Not all lenders offer early payoff.
The average deal size in our space is about 25k where apr as opposed to simple will confuse the merchant . Look at the credit cards where they need to put all the examples. We are not dealing with big companies with cfo 90 percent of the time