[JayBallentine]

It's more to it than just getting to the top of the Google SERP's. It's about driving traffic. There are dozens of techniques to driving traffic. I've been doing it for seven years and have tools and resources at my disposal, including an email list of over 100k business owners built in-house.

Owning or leasing a lead gen site should not be your only source of generating leads. However if you have a site that brings 100+ leads a month on autopilot, you could sell some leads yourself if you wish. Plus the leads will be fresh and exclusive.

Your example of sheldfundingdotcom trying to rank in Google for "business loans" is the perfect example of someone not conducting proper keyword research. Understand that they were competing with large banks and financial institutions with million dollar marketing budgets. No way would I try to rank for that keyword. But what about "restaurant business loans" or even better "restaurant business loans chicago". They would've had success alot faster and should be able to maintain that position. And the "startups" leads; aren't there funding available for those? They could flip those leads or find funding for them. Leave nothing on the table.

Thanks for your feedback

Driving targeted traffic > SEO

Long-tail targeting > "small business loans"

Personally - I'd buy every piece of content you've ever created (if it were quality), ever binary bit of it before I bought your site.

Or - sell them Lendio style. 4x for $40 each in complete autopilot. Make $16k a month while playing golf all day.