[JayBallentine]

I just don't see how buying a lead gen website makes any sense. It makes way more sense to just buy live leads (phone calls / form submissions) This is a classic example of anybody willing to buy into a short cut. The downside risk far outweighs the upside (depending on site price) because you can't control Google SERP's. There's way less downside risk, and alot more upside from optimizing for specific search terms on your own.

ShieldFunding.com spent almost a year to get to the top in SERPs for "business loans." They got there and ate good for maybe a week or two (most of it was startups anyway).

Short cut. Short cut. Short cut. FTW!!