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04-11-2014, 03:31 PM #1
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- Apr 2014
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Lead Generation Website Value
What would be the value of a MCA lead gen website generating 5-10 closed deals per month?
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04-11-2014, 04:23 PM #2
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- Apr 2014
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Lead Generation Website Value
I have experience in driving traffic and was wondering. One deal on the referral level is worth a few hundred dollars. But the same deal is worth thousands to lenders. Correct?
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04-11-2014, 08:19 PM #3
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- Aug 2013
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- 72
Lead Generation Website Value
Are you looking to sell the site itself, lead, rev share on referrals?
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04-11-2014, 09:41 PM #4
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- Apr 2014
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Lead Generation Website Value
Sell the site. Maintaining a good position in the SERPS requires an aggressive backlinking layout for keywords surrounding "merchant cash advance".
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04-13-2014, 08:42 AM #5
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- Mar 2014
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- 6
What is it worth to you?
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04-14-2014, 02:29 PM #6
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- Apr 2014
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- 19
Nothing since I'm not in the MCA business. I build lead gen sites for multiple industries. I have a family member that recently got a MCA for his business and when I found out how much he's paying back, the light blub in my head flipped on wondering what is the commission on THAT lead?
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04-13-2014, 09:31 AM #7
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- Aug 2013
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- 72
Lead Generation Website Value
Email me I'm interested in buying it right away. media at breakcapital.com
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04-13-2014, 10:59 AM #8
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- Mar 2014
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- 147
Lead Generation Website Value
I would be interested as well, what kind of traffic is it generating and how many contacts daily / monthly ? Eddie.deangelis@vmccapital.com
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04-13-2014, 11:00 AM #9
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- Mar 2014
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- 147
website
What us the website URL ? Please give me. Call on Monday 267-569-7107. Would like to discuss with you. Eddie VMC capital , LLC
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04-14-2014, 01:35 PM #10
looks like there is yet another niche in the MCA world... flipping web sites... classic... i respect your hustle...
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04-14-2014, 02:39 PM #11
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- Apr 2014
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- 19
Because of the interest, I'm working on a batch of 5 sites as we speak.
They are geographically and industry specific.
It will take approx 6-8 weeks to have good performance data.
I'm thinking of having a silent online auction for all of them when ready. Thoughts?
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04-14-2014, 03:10 PM #12
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- Apr 2014
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- 19
As I yours, Mr Gecco
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04-15-2014, 01:50 PM #13
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- Apr 2014
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- 19
What are the top converting industries in the MCA business?
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04-16-2014, 09:12 PM #14
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- Apr 2014
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I compiled a list of industries that I believe are prime targets for MCA's. Any missing?
hair salons
nail shops
beauty salons
beauty parlors
restuarants
liquor stores
retail stores
tobacco stores
beauty supply stores
body shops
massage parlors
dog kennels
limo services
convenience stores
coffee shops
meat markets
grocers
bakeries
bridal shops
florists
clothing stores
ice cream parlors
deli
cafe
book stores
pizza parlors
night clubs
auto part stores
thrift stores
sporting good stores
bowling ally
bike shops
jewelers
hobby stores
toy stores
gift shops
party supply stores
dollar stores
smoke shops
pet stores
resorts
motels
barbers
tattoo parlors
tanning salons
moving companys
storage facilities
car washes
health clubs
pool halls
day care centers
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04-17-2014, 05:23 PM #15
- Join Date
- Jan 2013
- Location
- New York City
- Posts
- 409
I just don't see how buying a lead gen website makes any sense. It makes way more sense to just buy live leads (phone calls / form submissions) This is a classic example of anybody willing to buy into a short cut. The downside risk far outweighs the upside (depending on site price) because you can't control Google SERP's. There's way less downside risk, and alot more upside from optimizing for specific search terms on your own.
ShieldFunding.com spent almost a year to get to the top in SERPs for "business loans." They got there and ate good for maybe a week or two (most of it was startups anyway).
Short cut. Short cut. Short cut. FTW!!Last edited by JayBallentine; 04-17-2014 at 06:51 PM.
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04-17-2014, 07:11 PM #16
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- Apr 2014
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- 19
It's more to it than just getting to the top of the Google SERP's. It's about driving traffic. There are dozens of techniques to driving traffic. I've been doing it for seven years and have tools and resources at my disposal, including an email list of over 100k business owners built in-house.
Owning or leasing a lead gen site should not be your only source of generating leads. However if you have a site that brings 100+ leads a month on autopilot, you could sell some leads yourself if you wish. Plus the leads will be fresh and exclusive.
Your example of sheldfundingdotcom trying to rank in Google for "business loans" is the perfect example of someone not conducting proper keyword research. Understand that they were competing with large banks and financial institutions with million dollar marketing budgets. No way would I try to rank for that keyword. But what about "restaurant business loans" or even better "restaurant business loans chicago". They would've had success alot faster and should be able to maintain that position. And the "startups" leads; aren't there funding available for those? They could flip those leads or find funding for them. Leave nothing on the table.
Thanks for your feedback
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04-17-2014, 07:24 PM #17
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- Jan 2013
- Location
- New York City
- Posts
- 409
Driving targeted traffic > SEO
Long-tail targeting > "small business loans"
Personally - I'd buy every piece of content you've ever created (if it were quality), ever binary bit of it before I bought your site.
Or - sell them Lendio style. 4x for $40 each in complete autopilot. Make $16k a month while playing golf all day.
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04-17-2014, 08:48 PM #18
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- Apr 2014
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- 19
Driving targeted traffic > SEO|PPC|PPV|Media buys|Banners|Online Classifieds|CPA Networks|Direct Marketing|Email Marketing|Webinars|Video Marketing|Re-Marketing/Targeting
Long-tail targeting > "4+ words in keyword" (your long keywords won't have alot of traffic, but easy to rank. so rank 5+ long-tail keywords)
I'm not following you about buying my content? I'm open to sending you leads on a trial basis when setup is complete. I'm new to the financial industry and respect your status. Mr. Gecko (i spelled it wrong last time)
I didn't say "complete" autopilot...LOL
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04-17-2014, 08:54 PM #19
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- Apr 2014
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- 19
BTW.....what happened to your profile picture??
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04-17-2014, 08:55 PM #20
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- Apr 2014
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- 19
Nevermind. Confused you with Ryan......LOL
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04-18-2014, 02:22 AM #21
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- Mar 2014
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- 147
Lead Generation Website Value
Gar702. Please give me a call 267-569-7107. Eddie
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04-18-2014, 12:06 PM #22
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- Apr 2014
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- 19
Left you VM
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04-18-2014, 02:13 PM #23
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- Oct 2013
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- Designer
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- 597
Lendio actually purchased the top lead gen site some years back, which ranked #1 for the keyword "business loans" and held that spot for about 2.5 - 3 years. It was generating 1500 - 2500 leads a month.
It makes sense to buy a top lead gen. site because the work is already done and the risk is almost removed. You're able to leverage the benefits of a solely controlled inbound lead generation platform, without paying the cost in time and knowledge, as well as trial and error required, to likely fail. Funders are not usually great marketers, it's not something you get up one day and just become good at (as referenced by the many different failure stories posted, testing out different tools).
There is a Google algorithm change every week, most under the radar unless you're in that space. If you know what you're doing, you already know how to plan and adjust for them. But even then, that doesn't mean you just stop trying, especially if this is your livelihood.
Shield isn't the only one that spent a lot of money for those top rankings, Paramount, Genesis, Wilshire Finance, Amerimerchant, Merchant Loans, among numerous others, threw money at trying to take that top position as well, with Merchant Loans having the most success, and that was only a few months. You have to be very good at hitting a moving target in the dark while blindfolded, and it's not just simply spending a lot of money.
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www.UccRadar.com
Make an offer, I dare you...
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04-18-2014, 02:28 PM #24
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- Apr 2014
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- 19
I agree with you 100%. If my business was based around SEO alone I wouldn't be able to sleep wondering what Google will do next. Its definitely a moving target. And alot of work.
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04-20-2014, 06:42 AM #25
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- Jan 2013
- Location
- New York City
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- 409
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