[aredmond]

This is pretty accurate but I would modify it slightly to:

Superstar Level: Funding over $400,000 a month
Good Level: Funding over $300,000 a month
Average Level: Funding about $200,000 a month
Rookie Level: Funding about $100,000 a month

We all know sales vary month to month basis so keeping a 90 track history is a good way to measure yourself. Look at your last 90 days, divide by 3, and see where ya fit.

[J.Celifarco]

This is pretty accurate but I would modify it slightly to:

Superstar Level: Funding over $400,000 a month
Good Level: Funding over $300,000 a month
Average Level: Funding about $200,000 a month
Rookie Level: Funding about $100,000 a month

We all know sales vary month to month basis so keeping a 90 track history is a good way to measure yourself. Look at your last 90 days, divide by 3, and see where ya fit.

this is pretty close to what I believe. I think if you are superstar its going to be a higher then 400k, super is going minimum 500k or better every month. Also a rookie if they are hitting 100k right out of the gate then they are going to be a superstar one day because in todays market I think it is taking people a little longer to learn and start hitting decent numbers. That said these numbers are pretty close to reality.. Remember this also has a lot to do with where you work basing these numbers on companies with average marketing budgets.. The larger ISO's spending hundreds of thousands a month on marketing are going to have higher expectations of their closers then companies with average marketing budgets

[jotucker1983]

This is pretty accurate but I would modify it slightly to:

Superstar Level: Funding over $400,000 a month
Good Level: Funding over $300,000 a month
Average Level: Funding about $200,000 a month
Rookie Level: Funding about $100,000 a month

We all know sales vary month to month basis so keeping a 90 track history is a good way to measure yourself. Look at your last 90 days, divide by 3, and see where ya fit.

this is pretty close to what I believe. I think if you are superstar its going to be a higher then 400k, super is going minimum 500k or better every month. Also a rookie if they are hitting 100k right out of the gate then they are going to be a superstar one day because in todays market I think it is taking people a little longer to learn and start hitting decent numbers. That said these numbers are pretty close to reality.. Remember this also has a lot to do with where you work basing these numbers on companies with average marketing budgets.. The larger ISO's spending hundreds of thousands a month on marketing are going to have higher expectations of their closers then companies with average marketing budgets

Guys but remember, my metrics are for independent brokers only, who are not receiving any leads, have no marketing budgets of any relative significance, don't get to count ISO submissions, and mainly generate apps through telemarketing or some other innovative marketing strategy.

When you factor in all of the other admin related tasks that independent broker has to manage, averaging $200k a month has got to be at least "Good", $300k a month has got to be at least "Superstar".

Also I use at least a 18 - 24 month time period to measure, because a broker can come in having a strong 2 or 3 months, then go dead in months 4 - 6, then decide he wants to leave the industry during months 9 - 12. With an 18 - 24 month measurement, you now have some form of consistency to judge an independent broker's actual competency and "status" as a Good, Superstar, or Average broker.

[J.Celifarco]

Guys but remember, my metrics are for independent brokers only, who are not receiving any leads, have no marketing budgets of any relative significance, don't get to count ISO submissions, and mainly generate apps through telemarketing or some other innovative marketing strategy.

When you factor in all of the other admin related tasks that independent broker has to manage, averaging $200k a month has got to be at least "Good", $300k a month has got to be at least "Superstar".

Also I use at least a 18 - 24 month time period to measure, because a broker can come in having a strong 2 or 3 months, then go dead in months 4 - 6, then decide he wants to leave the industry during months 9 - 12. With an 18 - 24 month measurement, you now have some form of consistency to judge an independent broker's actual competency and "status" as a Good, Superstar, or Average broker.

OK then based on all of that I would say those numbers are definitely on target if you talking 1 man shops handling all business themselves and using only a small marketing budget

[aredmond]

Guys but remember, my metrics are for independent brokers only, who are not receiving any leads, have no marketing budgets of any relative significance, don't get to count ISO submissions, and mainly generate apps through telemarketing or some other innovative marketing strategy.

When you factor in all of the other admin related tasks that independent broker has to manage, averaging $200k a month has got to be at least "Good", $300k a month has got to be at least "Superstar".

Also I use at least a 18 - 24 month time period to measure, because a broker can come in having a strong 2 or 3 months, then go dead in months 4 - 6, then decide he wants to leave the industry during months 9 - 12. With an 18 - 24 month measurement, you now have some form of consistency to judge an independent broker's actual competency and "status" as a Good, Superstar, or Average broker.

I was referring to a modest shop/lender with a modest marketing budget. Like John said, the more you spend the more results that are expected.

[mcaguru]

I was referring to a modest shop/lender with a modest marketing budget. Like John said, the more you spend the more results that are expected.

To be fair its not the rule of thumb. I have an ISO in Texas he has always Hugh 500-1M a month in sales files and spends NO money (just time) to get the business owner interested. My point is creativity can still bring in tremendous business.

[renewcap]

I think your numbers are pretty accurate. IMHO