[aak723]

MCN,

I've done the math. Most importantly I've done the testing. I failed at my first direct mail experiment, the second, and third... Possibly the 4th too. Same with dialers. 0.0025%, then 1%, then boom, one day I cracked it for 7.7% opt-in.

The key to being a good marketer is realizing that you will have to fail before you succeed. Also - marketing should be data driven. All it is is math + psychology. You have to be willing to fail. Fortunately for me, guys don't have the patience to fail, optimize, and re-deploy.

Direct mail doesn't work for you because you haven't quite figured out how to do it. Or, perhaps lack the temerity to fail at it some more until you succeed.


These are some very important questions; Who are you mailing to? Why are you mailing that particular group of people vs. others? When are you mailing to them? Are you segmenting your campaigns well? Are you A/B testing your mailers?

A lot of people come up with these ABSOLUTELY GORGEOUS direct mail pieces that convert like turds. Beauty does not equal conversions.

What are the elements of a high converting piece? Can you do things to manipulate how the eye travels on the piece to make your primary CTA most prominent? Do your conversions (response rates) diminish if you include more than 1 CTA? Example - which campaign performs better; the one where you say: "Call Us Now!" Or "Visit us Online!" or "Call us Now, Or Visit Us Online?"

You can win at direct mail when you take a hyper targeted and data driven approach. If you are buying lists and "spraying and praying" of course your results will be dismal.

Are you designing a funnel? Did you know that it takes an average of 4 contacts to nurture a lead into a lead via direct mail? Yup, it takes 4 pieces of mail on average to nurture a lead. How do you diminish those costs? What's the best strategy?

MCN - these types of questions and the search for the answers have lead me to believe in my heart that I am the best merchant cash advance marketer in the world.

In the quest to create the widest funnel at the top - we've innovated around direct mail. If you saw what we had cooking - it would absolutely blow you away.

Yes - Buynance has literally re-invented B2B direct mail.

I'm beginning to think that the only people here making any serious money are the ones sellling us the leads. Jay -- if you're converting at 7.7% and have B2B direct mail marketing "dialed in", why aren't you funding your own deals? And if you are funding your own deals, why are you selling leads?

I don't mean to be a jerk, but this is the biggest catch 22 in the market. If you truly are the best B2B marketing, you should be making so much bank that you don't have time to post on these boards. Marketers, especially good ones, command the market in EVERY space.

Help me understand why I should trust you given this dilemma

[Scott Williams]

I'm beginning to think that the only people here making any serious money are the ones sellling us the leads. Jay -- if you're converting at 7.7% and have B2B direct mail marketing "dialed in", why aren't you funding your own deals? And if you are funding your own deals, why are you selling leads?

I don't mean to be a jerk, but this is the biggest catch 22 in the market. If you truly are the best B2B marketing, you should be making so much bank that you don't have time to post on these boards. Marketers, especially good ones, command the market in EVERY space.

Help me understand why I should trust you given this dilemma

You just hit the nail on the head. First lesson, if a marketing companies leads were that good...........they would open their own broker shop and make a lot more money.