[mcaguru]

you should adapt that mantra on these boards

Ill give you an example of Sleeping competitor model, if me and you are building a bottle-less water cooler company in Manhattan (water coolers with no bottle) being that every time we sign up an office we create the elimination of a Poland Spring client forever (would be like stapling a Wrigley gum chewers mouth closed) we dont want to make to much noise on our successes, of course we need to market to offices but we want by the time Poland Springs (Nestle) realizes what happened we have 50,000 offices vs telling them our success while we are building.