[J.Celifarco]

I'm curious John, as a proud experienced broker, do you spend any of your time marketing towards other brokers in order to try and sign them up in order help shop their deals?

Haven't spent a lot of time marketing to that as of yet, but do have a number of ISO I do work with and get deals done for.. Most of these have come by referral or someone having found me on here.. The problem with marketing for this is co-brokering is looked at in a bad way because so many companies have been burned by working with bad partners. The companies that work with me see there is a benefit to working with a bigger company. When you do more business with banks you get better service better pricing then companies that only do a couple deals a month.. The ISO's that submit through me get those benefits without having to fund a million dollars or more with a given bank.. We eventually will start marketing to do more of this business just haven't gotten to it as of yet.

[HDF]

Haven't spent a lot of time marketing to that as of yet, but do have a number of ISO I do work with and get deals done for.. Most of these have come by referral or someone having found me on here.. The problem with marketing for this is co-brokering is looked at in a bad way because so many companies have been burned by working with bad partners. The companies that work with me see there is a benefit to working with a bigger company. When you do more business with banks you get better service better pricing then companies that only do a couple deals a month.. The ISO's that submit through me get those benefits without having to fund a million dollars or more with a given bank.. We eventually will start marketing to do more of this business just haven't gotten to it as of yet.

One opposite strategy a small ISO shop I recently visited told me about was to sign up with just about everyone that is a funder because they get better service and better terms on their first deal because the funding company wants submissions and to prove themselves to them in exchange for lots of flow. (which of course every ISO promises every funder) So they bunny hop along.......and when the flow doesn't come, they are opened up to getting the inevitable treatment by many of these "direct funders" we like to talk about.

This may work here and there, but take JC's advice if you want to grow your business