[MCNetwork]

My experience with Press 1's has been a disaster. It's probably only worth it if you assign a minimum wage clerk to field all the calls as long as he doesn't mind being in DNC hell all day long.

[Franklin]

Even with a minimum wage clerk, which would help until they burnout and become office charcoal, one of the biggest issues with press 1's is that successful owners (with large enough cashflow for viable deals) typically don't press 1 to an automated message. You can use a press 1 going to a recording, but many won't leave a message either.

An avatar can be effective, but again, how do you get good merchants to opt-in, and typically the cost for a lead (if you don't control the avatar internally) is higher, as you do dial through thousands of records.


There's only 2 or 3 entities/people that I've seen that do press 1s in an efficient manner. The top one gets successful people to respond, has a 10%+ opt-in rate,
has a screening process, and the end product is usually 1 out of 2 are very good leads.









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