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04-03-2014, 11:47 AM #1
- Join Date
- Jun 2013
- Posts
- 351
To be successful at anything you obviously need to maximize every opportunity and be as efficient as possible. To scale, its not a matter of what percent you are converting at, it is a matter of converting the best percentages where margins are the greatest. You need to consider the opportunity cost of certain lead sources vs. others. There may be super low cost leads or even those that are strictly success based that aren't worth pursuing because they just aren't as good as others. The most important thing is to know your numbers. Without a CRM/LRM or some sort of sophisticated tracking software there will be no way to know these things and in turn maximize your profits.
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