there is a very specific way I answer THAT phone call... "Bob, my marketing team is very resourceful and diligent in what they do. We have ran many geographic surveys and business in your general area, on average, qualify for the amount of money you see on the marketing material in front of you... Do YOU actually have a need for financing within your business? WOULD YOU benefit from a $XYZ cash infusion in your business?"

thats GOLD... potent sh*t...