we used a lead generation company recently that sent out letter with fake check. Guaranteed 100 leads. We did no deals. It was terrible. Callers were pissed because many thought check was real and we got a ton of calls from very small businesses. we told direct mail company we wanted at least $300,000 in yearly sales and they conveniently forgot that part. We could wait for it to end.

We did expect people to think check was real and it sucked answering the calk when people thought you were a scam artist.