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04-02-2014, 10:34 AM #5
- Join Date
- Feb 2014
- Location
- Chicago, IL
- Posts
- 58
We'll for starters, funding 2 deals out of 32 leads, isn't really horrible. That said, the average deal size is what killed it. I think it's fair to assume that if each of those deals were for 25k, you'd probably be pretty happy.
My company offers live inbound callers from the radio. Each inbound caller is exclusive and comes to you in real time. We convert higher than direct mail, and much much higher than press 1's.
Regardless of the avenue you choose to try next, it's wise to realize that you will ultimately have to sort through some riff raff to get a good application that you can fund.
The two main questions you have to ask your self when evaluating a lead source are as follows. 1. Did I make my money back, and keep a decent cost per acquisition? 2. Can I scale this lead source to higher volumes to bring in more income?
If the answer after a test is yes to both of these questions, you'll find your self a winner.
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