UCC Leads vs the Yellow pages
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  1. #12
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    Quote Originally Posted by jotucker1983 View Post
    I don't know Zack lol, I think your buddy might be telling you one thing but doing another because, we are all in a competition of sorts.

    There's no way that guy is randomly cold calling people out of the Yellow pages with no prior research, analysis, etc. on that data, with a conversion of 4 applications off of 100 cold-calls, just because he "sounds good" or "is very charismatic" or "has special sales abilities".
    Especially when you consider that out of 100 cold calls, around 60% go straight to voicemail or the owner is unavailable. That means you only speak to about 40 decision makers. Out of these, maybe 70% immediately say they aren't interested and hang up on you. That means you only have 10-12 conversations that last longer than 60 seconds. To get 4 apps out of these conversations is ridiculously impossible. I'm not even going to go into the metric where only 20-30% of apps sent out actually come back. Granted, the majority of apps come from a pipeline that has been percolating for several months but even then, the stats Zach outlined aren't remotely realistic.
    Last edited by MCNetwork; 07-02-2016 at 10:29 PM.

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