[Karen37a]

The economy changed a bit since then, also companies like Kabbage, Amex, processors etc ( many others ) entering the mix and taking away a lot of business that went to the traditional Isos or Brokers.

I can argue the point that the A/B paper people...even clean c/d ( or more sophisticated ) are not going to respond to mailers thru bait and switch on credit cards and fake credit offers, nor do they respond( in mass) to a drip marketing campaign.And the way to get to these elusive merchants is to break thru the gatekeeper and get the decision maker on the phone and you have 30 seconds to capture their attention.

( or strong Seo thru a professional or a strong inbound campaign again thru professionals ) ...****or teach them to be their own inbound or live transfer to themselves *****

But people get mad that I am saying it ....trying to kill the messenger. As if me not typing about it changes the situation.