[ADiamond]

That's because UCCs are the low hanging fruit and don't require any marketing expenses. In order to tap into the unfunded market, you have to have a very large marketing budget. Believe me, they're out there. Every merchant who lands on the UCC list was an MCA virgin at one time.

Wouldnt you agree that a large part of the unfunded market contains a large amount of business owners who do not view a cash advance as a viable option for debt? I would assume that most merchants that have not explored MCA haven't done so because MCA is the low hanging fruit in the credit market, and maybe their credentials qualify them for something better than a daily payment?

SO the question remains, how do you get those merchants to consider an MCA?