[MCNetwork]

Now there are 2 kind of MCA-Takers = the seeker and the "taker" the seeker is self explanatory the "taker is someone not necessarily looking for capital until ABC ISO GROUP cold calls and tells Mr. Roofer in Tallahassee Florida...

In my experience, 99% of my new business are the seekers, people who actually need the funds to pay for operational expenditures. The "takers" are aspirational buyers and don't need our product. Just like the guy who would like to buy a Nordictrack so he can lose a few pounds. It falls into the "nice to have" category and doesn't compel a buyer to take immediate action. They are usually a waste of time and will drag you through the sales process only to go dark or decline your offer at the end. Let's face it, people don't pay for 30% money just because it "might" work out for them. A cash advance is a high ticket item and not a low ticket impulse purchase, like a potato peeler. As a result, customers will think long and hard about whether or not they need to do this. Focus your marketing efforts on the "seekers" and let others bang their heads trying to convince the "takers" to buy something they don't need.