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06-29-2016, 10:22 AM #11
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Media spending doesn't create desire for our product but it does help identify business owners who are in need of working capital. The purpose of media spending or hiring cold callers is to expand your reach into the market. The goal is to cast a wide net in order to find your type of fish. Those companies who have the largest nets will obtain the most new business. Marketing spend (when done correctly) is directly correlated to new customers.
Last edited by MCNetwork; 06-29-2016 at 10:26 AM.
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