[Jonathon]

http://money.cnn.com/2016/05/11/tech...d=hp-stack-dom

[FUNd]

http://money.cnn.com/2016/05/11/tech...d=hp-stack-dom

They already did by driving the CPC so high that your typical ISO can't even begin to compete for impressions. Very creative SEO is the only thing that will get you clicks.

[Jonathon]

We are a small shop and have been able to keep the average CPC below $100, but it takes constant tweeks, monitoring and testing different areas.

[FUNd]

We are a small shop and have been able to keep the average CPC below $100, but it takes constant tweeks, monitoring and testing different areas.

Anywhere even near $100 a click is insane. I don't know what your conversion ratio is, but it has to be unbelievably awesome at that price if you are a small ISO.

[AndyYSCISOdept]

Anywhere even near $100 a click is insane. I don't know what your conversion ratio is, but it has to be unbelievably awesome at that price if you are a small ISO.

I don't care if Im converting 50%....my mind cant wrap itself around 100 per click.

[arezalmighty]

We are a small shop and have been able to keep the average CPC below $100, but it takes constant tweeks, monitoring and testing different areas.

It sounds like you are hemorrhaging money. Find a new marketing scheme. Or PM me. I come pretty cheap.

[Jonathon]

For what we spend a month on marketing it only typically takes 2 funded $50K + loans to cover the cost, everythin after that is profitable for us. We never had good results from UCC or live transfers in the past. And with so much competition now and market saturation it works for us. Andy you dont seem to mind when I send you deals over the last couple years.

[arezalmighty]

For what we spend a month on marketing it only typically takes 2 funded $50K + loans to cover the cost, everythin after that is profitable for us. We never had good results from UCC or live transfers in the past. And with so much competition now and market saturation it works for us. Andy you dont seem to mind when I send you deals over the last couple years.

--------

We are a small shop and have been able to keep the average CPC below $100, but it takes constant tweeks, monitoring and testing different areas.

I'm going to have to assume you meant that you keep your CPA below $100, not CPC. If you were paying $100 for clicks you would certainly need to fund more than 2 50K deals a month to cover the cost of your marketing. CPC is an acronym for Cost Per Click, if you meant Cost Per Conversion you'd use CPA (Cost Per Acquisition). It does get confusing. And that is still expensive. Lol. But it isn't as absolutely insane as you may have sounded prior to this clarification.

[Chambo]

http://money.cnn.com/2016/05/11/tech...d=hp-stack-dom

"We will no longer allow ads for loans where repayment is due within 60 days of the date of issue. In the U.S., we are also banning ads for loans with an APR of 36% or higher," the statement said.

Sounds like this will include cash advance to me!

[Chambo]

The ban won't affect companies that offer mortgages, car loans, student loans, commercial loans or credit card ads.

Or maybe not...stay tuned. Guess it all depends on how MCA will be classified by Google

[Regium]

From an email I got:

"Around early July, the Google AdWords Financial Services Policy will change to include additional requirements related to personal loans. For this policy, we define personal loans as lending money from one individual, organization, or entity to an individual consumer on a nonrecurring basis, not for the purpose of financing purchase of a fixed asset or education. If you don’t promote personal loans, this change shouldn’t impact you.

After this change, all promotion of personal loans, including by lead generators, aggregators and affiliates, must disclose on the landing page:

minimum and maximum period for repayment.
maximum Annual Percentage Rate (APR), which includes the interest rate plus fees and other costs for a year.
a representative example of the total cost of the loan, including all applicable fees.
Additionally, you won’t be allowed to promote personal loans with the following conditions:

Contain all disclosures
Do not promote the following types of personal loans
All personal loans with repayment in full within 60 days will be prohibited (globally including US);
All personal loans with an APR over 36% will be prohibited (US only)."

[MCAVeteran]

Does this include tribal loans? Those APRs far exceed that cap

[Jonathon]

Tribal Loan = Geronimo's Revenge on pale face

[FoxIso]

"We will no longer allow ads for loans where repayment is due within 60 days of the date of issue. In the U.S., we are also banning ads for loans with an APR of 36% or higher," the statement said.

Sounds like this will include cash advance to me!

MCA isn't loans.

[Jonathon]

MCA isn't loans.

Im sure Google will agree with you and you can start doing 6th position MCA's, not loans in the very near future

[Chambo]

MCA isn't loans.

funny you should say that...because all the regulators seem to seeing things a lil differently.

[FUNd]

MCA isn't loans.

Money gets borrowed and paid back. On it's face, that is the definition of a loan. The rest is all semantics and lawyer bullsh*t.

[Franklin]

It sounds like you are hemorrhaging money. Find a new marketing scheme. Or PM me. I come pretty cheap.

$7000 PPC spend

$92 cost per click (Jonathon's example)

76 clicks

60% go in the trash, due to start up, low volume, bad industry, click fraud, etc.
46 Trash clicks

30 Generally valid leads
10 submissions

2 to 4 deals funded

PPC leads usually fund at higher amounts than regular telemarketing.

If you fund 2 deals for 100K at 7 pts, you break even, with a CPA of $3500, which would be very high, (although not as high as it was relative to how things are now.) If you fund more than 2 deals, the numbers do work.

You can also get more exposure when you mix re-targeting and banners, without adding to the cost.
Naturally the words being used play a part as well.

[mcaguru]

I wonder if they can come together and sue. I mean they are liberals whats next Cars that have not the best emissions ? fast food? etc etc

[arezalmighty]

$7000 PPC spend

$92 cost per click (Jonathon's example)

76 clicks

60% go in the trash, due to start up, low volume, bad industry, click fraud, etc.
46 Trash clicks

30 Generally valid leads
10 submissions

2 to 4 deals funded

PPC leads usually fund at higher amounts than regular telemarketing.

If you fund 2 deals for 100K at 7 pts, you break even, with a CPA of $3500, which would be very high, (although not as high as it was relative to how things are now.) If you fund more than 2 deals, the numbers do work.

You can also get more exposure when you mix re-targeting and banners, without adding to the cost.
Naturally the words being used play a part as well.

Lets start with you assuming that 40% of your clicks turn to leads.
No.

I'd say under most circumstances in order for you to be turning clicks to leads at that ratio you are gonna be bidding even higher than $100.

Now, 1 out of 3 leads turn to subs? Hmm. Okay I'll bite. Though, that wouldnt always be the case.

Now, lets go with the low end on this one since we were generous with the last statistic and say you do fund 2 deals. For them to both be 50K+ is a huge variable to take into consideration, JUST TO BREAK EVEN on a month to month basis.

For the record though, I dont think you are converting 76 clicks to 30 leads.

You need a good mixture of budget and creativity, especially now with google cracking down on our industry - PPC marketing is just becoming more and more costly. Invest in SEO.

[mcaguru]

I was thinking personal credit cards are also very bad and student loans to teenagers that carry the debt for decades Should google not ban them from ads? its a liberal concept cant wait for THE DONALD !

[Franklin]

Lets start with you assuming that 40% of your clicks turn to leads.
No.

I'd say under most circumstances in order for you to be turning clicks to leads at that ratio you are gonna be bidding even higher than $100.

Now, 1 out of 3 leads turn to subs? Hmm. Okay I'll bite. Though, that wouldnt always be the case.

Now, lets go with the low end on this one since we were generous with the last statistic and say you do fund 2 deals. For them to both be 50K+ is a huge variable to take into consideration, JUST TO BREAK EVEN on a month to month basis.

For the record though, I dont think you are converting 76 clicks to 30 leads.

You need a good mixture of budget and creativity, especially now with google cracking down on our industry - PPC marketing is just becoming more and more costly. Invest in SEO.

The 30 valid lead number can easily fluctuate so there's room for error and I'll give you a lower number for that if you want. The submissions will remain around 10 however and so will the funding number, the funding amount will fluctuate as well, but 2 for 100K or 5 at 20k each, same difference.

For the 30 leads, I'm sure you know that while 76 clicks might generally have a 2-5% capture rate TODAY, but a cookie will also have that same merchant seeing your ad for the next 15 - 45 days, resulting in additional clicks in which you're only paying a quarter to a few bucks for. So over time you're getting a lot closer to that 30 number.

Also, they may offer a broader array of financial products than just daily pull cash advances which will increase stickiness and conversions.

As far as SEO, I worked on the team that held the number 1 spot on Google for business loans, small business loans, for 3 years straight (site now owned by Lendio, which was funding universe when they bought). It is very difficult now to rank for those keywords, and with ppc ads above the fold for this space, you won't even be seen better than 5th position, and not without scrolling down. So if you recommend SEO, you really need to be more specific, because that alone isn't a real strategy.

[Jonathon]

I have been doing it for over 2 years, it works for us. Plus the ones that dont convert into submissions make great leads to call 30-90 days later. All of my $100K plus loans come from PPC. And yes you will get alot of startups and low annual revenue leads that are junk too.

Marcus you think the FBI are gonna find something on "crooked" Hillary?

[mcaguru]

guys just put payday loans in google and found ads!! i thought they stopping July 13???!!

[HDF]

guys just put payday loans in google and found ads!! i thought they stopping July 13???!!

Crack for sale. Rejoice.