[Lenders.Marketing]

The path that leads to the 'holy grail' of leads everyone is seeking has no short-cuts, it consists of rolling up your sleeves and learning how to generate quality leads yourself. Whether you buy generic phone-book data, trigger data or UCC's you have to reach out via direct mailers, phone calls, sending email through your CRM to these folks in an effective and persistent manner.

[FUNd]

The path that leads to the 'holy grail' of leads everyone is seeking has no short-cuts, it consists of rolling up your sleeves and learning how to generate quality leads yourself. Whether you buy generic phone-book data, trigger data or UCC's you have to reach out via direct mailers, phone calls, sending email through your CRM to these folks in an effective and persistent manner.

Well said. I think a lot of us lose sight of the fundamentals that separate the sales professionals from the order takers. The order takers are exiting the industry this year. The pros will adapt to the changing market and reap the rewards once the jokers are out of the deck. It's tough right now admittedly, but I'm hanging on.