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04-07-2016, 04:51 PM #1
- Join Date
- Jul 2014
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By driving out little ISOs, they create less competition, and therefore lower the overall cost of marketing in the long term, even though it may cost more in the short run.
Even operating at a loss for a couple of quarters in exchange for establishing brand recognition, bringing in better quality deals, reducing fraud, and eliminating high broker commissions, all while having complete control over the process from A to Z and crushing 70% of the competition seems like a fair trade strategy wise.
Not to mention eliminating the need for entire ISO support divisions which are big dollar liabilities.
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