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  1. #1
    Senior Member Reputation points: 2655
    Join Date
    Mar 2014
    Location
    Omaha, NE
    Posts
    325

    Quote Originally Posted by Rob Buchanan View Post
    Actually you did not have zero results. Yes your budget was probably too low. And let's clear up the that fraudulent comment can we??
    skideeppow, You were getting a lot of "fraud" from registrations that you deemed were not qualified. It's my understanding that my Adwords rep tried to explain to you that you needed a more restrictive “quick app” on your site if you were not seeing the quality you wanted. However we did make countless changes to the ads and keywords to help detour poorly qualified opps from coming in.
    Rob Buchanan
    Data Axle
    402-836-1206
    rob.buchanan@data-axle.com

  2. #2
    Senior Member Reputation points: 17416
    Join Date
    Jul 2013
    Posts
    352

    Quote Originally Posted by Rob Buchanan View Post
    skideeppow, You were getting a lot of "fraud" from registrations that you deemed were not qualified. It's my understanding that my Adwords rep tried to explain to you that you needed a more restrictive “quick app” on your site if you were not seeing the quality you wanted. However we did make countless changes to the ads and keywords to help detour poorly qualified opps from coming in.
    You need more than an IT guy you need a marketing department. Also Rob it seems you have very little clue as to how search advertising actually works. The best agencies will have you work with a tech and account manager. Costs per click will only continue to rise as Google has eliminated sideline ads for our industry.

  3. #3
    Senior Member Reputation points: 2655
    Join Date
    Mar 2014
    Location
    Omaha, NE
    Posts
    325

    Quote Originally Posted by channin19 View Post
    You need more than an IT guy you need a marketing department. Also Rob it seems you have very little clue as to how search advertising actually works. The best agencies will have you work with a tech and account manager. Costs per click will only continue to rise as Google has eliminated sideline ads for our industry.
    You are correct. I dont have much of a clue and to be honest I don't really need to. Here at Infogroup we have a dedicated team that deals with this type of service. If I have a customer of mine who is interested in or needs this type of service I send them over to my team who specialzes in this. We do it all from start to finish.
    Rob Buchanan
    Data Axle
    402-836-1206
    rob.buchanan@data-axle.com

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