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04-05-2016, 11:48 AM #1
Reputation points: 2655
- Join Date
- Mar 2014
- Location
- Omaha, NE
- Posts
- 325
skideeppow, You were getting a lot of "fraud" from registrations that you deemed were not qualified. It's my understanding that my Adwords rep tried to explain to you that you needed a more restrictive “quick app” on your site if you were not seeing the quality you wanted. However we did make countless changes to the ads and keywords to help detour poorly qualified opps from coming in.
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04-05-2016, 12:17 PM #2
Reputation points: 17416
- Join Date
- Jul 2013
- Posts
- 352
You need more than an IT guy you need a marketing department. Also Rob it seems you have very little clue as to how search advertising actually works. The best agencies will have you work with a tech and account manager. Costs per click will only continue to rise as Google has eliminated sideline ads for our industry.
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04-05-2016, 12:21 PM #3
Reputation points: 2655
- Join Date
- Mar 2014
- Location
- Omaha, NE
- Posts
- 325
You are correct. I dont have much of a clue and to be honest I don't really need to. Here at Infogroup we have a dedicated team that deals with this type of service. If I have a customer of mine who is interested in or needs this type of service I send them over to my team who specialzes in this. We do it all from start to finish.
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