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03-28-2016, 07:02 PM #1
- Join Date
- Nov 2014
- Posts
- 71
Marketing Automation Software
Does anyone use a marketing automation software like Pardot or Marketo? Are you happy with it? Who would you recommend?
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03-29-2016, 09:33 AM #2
Used both (still use one). Both have their own pros/cons.
Few tips:
You need a full-time marketing manager to manage it
High-level marketing manager for Marketo, Mid-level marketing manager for Pardot
Marketo offers awesome customer support - for free. Pardot will not give you any support unless you pull your credit card out.
Marketo is expensive (30k+- yearly), Pardot much cheaper
You need a big email database - and a lot of content (regardless of the software you choose)
Hope that helps
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03-29-2016, 02:36 PM #3
- Join Date
- Nov 2014
- Posts
- 71
Thank you so much for the response.
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